{"id":3641,"date":"2024-10-02T00:11:24","date_gmt":"2024-10-01T22:11:24","guid":{"rendered":"https:\/\/csr-tools.com\/uncategorized\/green-claims-checklist-for-avoiding-greenwashing\/"},"modified":"2025-09-23T11:09:02","modified_gmt":"2025-09-23T09:09:02","slug":"green-claims-checklist-for-avoiding-greenwashing","status":"publish","type":"post","link":"https:\/\/csr-tools.eu\/en\/blog-en\/green-claims-checklist-for-avoiding-greenwashing\/","title":{"rendered":"Green claims: checklist for avoiding greenwashing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3641\" class=\"elementor elementor-3641 elementor-3150\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-469743f e-flex e-con-boxed e-con e-parent\" data-id=\"469743f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5b176 elementor-widget elementor-widget-text-editor\" data-id=\"5e5b176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Green Claims Directive was launched by the EU Commission to prevent misleading environmental claims &#8211; also known as <b>greenwashing<\/b> &#8211; and to promote clear, transparent communication of environmental benefits. This directive is also <span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem;\">part of the<\/span> <span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem;\"> <\/span><a style=\"text-align: var(--text-align); font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/european-green-deal_de\" target=\"_blank\" rel=\"noopener\">EU Green Deals<\/a>, which includes other sustainability initiatives such as the <a href=\"https:\/\/csr-tools.com\/en\/csrd\/\" target=\"_blank\" rel=\"noopener\">Corporate Sustainability Reporting Directive<span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem;\"> (<\/span><span style=\"text-align: var(--text-align); font-size: 1rem; background-color: #ffffff;\">CSRD<\/span>)<\/a><span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem;\">, the<\/span><span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem;\"> <\/span><a style=\"text-align: var(--text-align); font-size: 1rem; background-color: #ffffff;\" href=\"https:\/\/csr-tools.com\/en\/blog-en\/eu-taxonomy-csrd-what-companies-need-to-know\/\">EU taxonomy<\/a><span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem;\"> <\/span><span style=\"text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3); font-size: 1rem;\">and other initiatives.<\/span><\/p><p>At a time when sustainability has become a decisive criterion for consumers, companies are faced with the challenge of making their environmental claims scientifically sound and verifiable. This blog post gives you a comprehensive overview of the Green Claims Directive, what it means for your business and how you can make compliant environmental claims. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33ba568 e-flex e-con-boxed e-con e-parent\" data-id=\"33ba568\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6adc69 elementor-widget elementor-widget-heading\" data-id=\"d6adc69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Important Notice<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17acdc elementor-widget elementor-widget-text-editor\" data-id=\"b17acdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While the Green Claims Directive, part of the <a href=\"https:\/\/csr-tools.com\/en\/blog-en\/sustainability-reporting\/csrd-omnibus-what-the-eu-proposal-means-for-companies\/\">Omnibus<\/a> proposal, remains uncertain, the implementation of the <a href=\"https:\/\/csr-tools.com\/en\/blog-en\/empco-directive-everything-you-need-to-know-now\/\">EmpCo Directive<\/a> is moving forward rapidly. In this blog post, you&#8217;ll find all the essential information on its content and deadline, along with practical examples.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17aeafe e-flex e-con-boxed e-con e-parent\" data-id=\"17aeafe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc8f80 elementor-widget elementor-widget-heading\" data-id=\"6cc8f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Green Claims Directive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec64da1 elementor-widget elementor-widget-heading\" data-id=\"ec64da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What are green claims?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf81be elementor-widget elementor-widget-text-editor\" data-id=\"ccf81be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Green claims refer to environmental statements made by companies that indicate the environmental friendliness of their products, services or business practices. These claims are now ubiquitous &#8211; from &#8220;climate-neutral products&#8221; to &#8220;environmentally friendly packaging&#8221;. But how reliable are these claims really?  <\/p><p>According to a <a href=\"https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_en\" target=\"_blank\" rel=\"noopener\">study conducted by the EU<\/a>, 53% of environmental claims are potentially misleading and 40% of claims are not based on any verifiable evidence. Here, the Green Claims Directive comes into play by ensuring that companies substantiate their environmental claims with solid data and prohibiting certain statements. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b0abc elementor-widget elementor-widget-heading\" data-id=\"f2b0abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why the 'Anti-Greenwashing' Directive is necessary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb8e2c elementor-widget elementor-widget-text-editor\" data-id=\"bcb8e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nowadays, it is often difficult for consumers to distinguish which environmental claims are credible and which are not. The Green Claims Directive aims to prevent greenwashing, where companies make unsubstantiated or false environmental claims in order to position themselves as environmentally friendly. This directive should enable consumers to make informed decisions and access reliable environmental information.  <\/p><p>The directive is also intended to improve the comparability of environmental claims and oblige companies to communicate their claims clearly and transparently. This protects both consumers and companies that make honest environmental claims. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c151f2 e-flex e-con-boxed e-con e-parent\" data-id=\"9c151f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06a826e elementor-widget elementor-widget-heading\" data-id=\"06a826e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which environmental statements are permitted?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3314719 elementor-widget elementor-widget-text-editor\" data-id=\"3314719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to meet the requirements of the Green Claims Directive, companies must scientifically substantiate their environmental claims and have them verified by independent third parties. Here are some examples of permitted claims. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-055694c elementor-widget elementor-widget-heading\" data-id=\"055694c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of permitted claims<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b935d54 elementor-widget elementor-widget-text-editor\" data-id=\"b935d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">&#8220;<\/span><span style=\"font-style: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\"><b>This product is made from 100% recycled plastic<\/b><\/span><span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">&#8220;: As long as the company can prove that the material is actually recycled and has been tested by independent bodies, this claim is permitted.<\/span><\/li><li>&#8220;<b>CO\u2082-neutral supply chain<\/b>&#8220;: If the company transparently demonstrates the use of certified CO\u2082 offsetting projects and these projects meet the strict requirements of the directive.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c9521b e-flex e-con-boxed e-con e-parent\" data-id=\"2c9521b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5305e16 elementor-widget elementor-widget-heading\" data-id=\"5305e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of prohibited claims<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a2da6 elementor-widget elementor-widget-text-editor\" data-id=\"03a2da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Environmentally friendly<\/b>&#8220;: This statement is too general and forbidden without specific information on how the environmental benefit is proven.<\/li><li>&#8220;<b>Climate-neutral thanks to CO\u2082 compensation<\/b>&#8220;: If the compensation is not transparent and detailed, this statement is inadmissible.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceebcef elementor-widget elementor-widget-heading\" data-id=\"ceebcef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Green Claims Checklist<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551bc38 elementor-widget elementor-widget-text-editor\" data-id=\"551bc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have created a checklist that companies can use to check whether their environmental claims meet the requirements of the directive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae3173 elementor-widget elementor-widget-image\" data-id=\"1ae3173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Checkliste.png\" class=\"attachment-large size-large wp-image-3435\" alt=\"\" srcset=\"https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Checkliste.png 960w, https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Checkliste-300x169.png 300w, https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Checkliste-768x432.png 768w, https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Checkliste-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5a2b76 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a5a2b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/csr-tools.com\/wp-content\/uploads\/Green-Claims-Directive-Checkliste.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download checklist<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85d3f3a e-flex e-con-boxed e-con e-parent\" data-id=\"85d3f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09af1b6 elementor-widget elementor-widget-heading\" data-id=\"09af1b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does the Green Claims Directive mean for companies?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ddc285 elementor-widget elementor-widget-text-editor\" data-id=\"8ddc285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For companies, the &#8220;anti-greenwashing&#8221; directive means greater responsibility and transparency in the communication of their environmental statements.  <\/p><p><strong>Companies should implement the following five steps<\/strong>:<\/p><ol><li>Building up expertise on the &#8216;Green Claims Directive&#8217; in the company<\/li><li>Collection &amp; review of existing advertising claims for sustainable environmental claims<\/li><li>Checking the environmental statements for regulatory conformity<\/li><li>Adaptation of the claims (if necessary)<\/li><li>Development of internal rules and processes<\/li><\/ol><p>Companies must ensure that their claims are based on scientific evidence and that all significant environmental impacts of the product or service are taken into account. In addition, every environmental claim must be reviewed regularly &#8211; at least every five years &#8211; by an independent body. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c80fa5 elementor-widget elementor-widget-heading\" data-id=\"2c80fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Important facts for companies<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a51f2e1 elementor-widget elementor-widget-toggle\" data-id=\"a51f2e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1731\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1731\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Are all companies affected by the Green Claims Directive?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1731\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1731\"><p>Yes, only micro-enterprises (&lt; 10 employees &amp; &lt; 2 million euros turnover) are not affected for the time being. It also does not apply to the B2B sector. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1732\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1732\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How much does the verification of a green claim cost?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1732\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1732\"><p>Expected to be between 500 and 8,000 euros. These costs depend to a large extent on the type of environmental statement the company wishes to make voluntarily and the number of products. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1733\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1733\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the penalties for not complying with the law?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1733\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1733\"><p>In addition to injunctive relief and claims for damages, fines of at least 4% of annual turnover are to be expected. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287d96d elementor-widget elementor-widget-heading\" data-id=\"287d96d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Best practice example<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ea92c elementor-widget elementor-widget-text-editor\" data-id=\"f3ea92c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With its organic oat drink, the drugstore chain dm is considered a best practice example in the implementation of the directive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b6057 elementor-widget elementor-widget-image\" data-id=\"81b6057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Directive-Best-Practice-Beispiel.png\" class=\"attachment-large size-large wp-image-3437\" alt=\"\" srcset=\"https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Directive-Best-Practice-Beispiel.png 960w, https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Directive-Best-Practice-Beispiel-300x169.png 300w, https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Directive-Best-Practice-Beispiel-768x432.png 768w, https:\/\/csr-tools.eu\/wp-content\/uploads\/Green-Claims-Directive-Best-Practice-Beispiel-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-502c2ba e-flex e-con-boxed e-con e-parent\" data-id=\"502c2ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dcf318 elementor-widget elementor-widget-heading\" data-id=\"9dcf318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The link to the CSRD (Corporate Sustainability Reporting Directive)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e625bf elementor-widget elementor-widget-text-editor\" data-id=\"8e625bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While the Green Claims Directive focuses on specific environmental claims, the <a href=\"https:\/\/csr-tools.com\/en\/blog-en\/csrd-explained-in-under-100-words\/\">CSRD<\/a> requires holistic sustainability reporting. Under the CSRD, companies must disclose their entire environmental, social and governance (ESG) performance. The focus of the <a href=\"https:\/\/csr-tools.com\/en\/esrs\/\" target=\"_blank\" rel=\"noopener\">European Sustainability Reporting Standards (ESRS)<\/a> is on <a href=\"https:\/\/csr-tools.com\/en\/materiality-analysis\/\" target=\"_blank\" rel=\"noopener\">double materiality<\/a>, which considers both the impact of a company on the environment and society (inside-out) and the impact of environmental factors on the company (outside-in).  <\/p><p><span style=\"font-style: inherit; font-weight: inherit; text-align: var(--text-align); background-color: var(--ast-global-color-5); color: var(--ast-global-color-3);\">The CSRD collects and makes transparent numerous sustainability data, which can serve as proof of the environmental statements made.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2241570 e-flex e-con-boxed e-con e-parent\" data-id=\"2241570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3b640 elementor-widget elementor-widget-heading\" data-id=\"7f3b640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: A must for responsible companies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008d097 elementor-widget elementor-widget-text-editor\" data-id=\"008d097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Green Claims Directive is an important step towards preventing greenwashing and restoring consumer confidence in environmental claims. Companies must ensure that their environmental claims are supported by scientific evidence and stand up to independent scrutiny. For companies that take sustainability seriously, this directive offers an opportunity to differentiate themselves from competitors and build trust with customers before the directive becomes mandatory for all companies.  <\/p><p>In order to remain competitive and avoid warnings and high fines, companies should take the necessary steps now to formulate compliant green claims.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Green Claims Directive was launched by the EU Commission to prevent misleading environmental claims &#8211; also known as greenwashing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green claims: checklist for avoiding greenwashing - CSR Tools<\/title>\n<meta name=\"description\" content=\"The Green Claims Directive requires transparent and verifiable environmental claims. 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