{"id":8749,"date":"2025-09-10T14:40:55","date_gmt":"2025-09-10T12:40:55","guid":{"rendered":"https:\/\/csr-tools.com\/uncategorized\/errors-in-sustainability-communication\/"},"modified":"2025-09-23T11:18:09","modified_gmt":"2025-09-23T09:18:09","slug":"errors-in-sustainability-communication","status":"publish","type":"post","link":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/","title":{"rendered":"5 Mistakes in Sustainability Communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8749\" class=\"elementor elementor-8749 elementor-8714\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdc9ca e-flex e-con-boxed e-con e-parent\" data-id=\"0cdc9ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17949b6 elementor-widget elementor-widget-text-editor\" data-id=\"17949b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"541\" data-end=\"978\">Despite current headwinds (see the <a href=\"https:\/\/csr-tools.com\/en\/blog-en\/sustainability-reporting\/csrd-omnibus-what-the-eu-proposal-means-for-companies\/\">omnibus proposal<\/a> for streamlining the <a href=\"https:\/\/csr-tools.com\/en\/csrd\/\">CSRD<\/a>), sustainability remains a central topic for companies. Today, customers, employees, business partners, and investors not only expect companies to operate more sustainably, but also to <strong data-start=\"771\" data-end=\"824\">communicate about it credibly and understandably<\/strong>. However, this is precisely where mistakes often occur. Many companies invest in projects and measures but fail to present them clearly and effectively.   <\/p><p data-start=\"980\" data-end=\"1187\">In this article, we show you the <b>five most common<\/b> <strong data-start=\"1027\" data-end=\"1073\">mistakes in sustainability communication<\/strong> and how you can avoid them to make your communication credible, effective, and future-proof.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f62e97 e-flex e-con-boxed e-con e-parent\" data-id=\"0f62e97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc3db3 elementor-widget elementor-widget-heading\" data-id=\"ccc3db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Error No. 1: Greenwashing and Exaggerated Promises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcb5af elementor-widget elementor-widget-text-editor\" data-id=\"5bcb5af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the biggest and most dangerous mistakes in <a href=\"https:\/\/csr-tools.com\/en\/blog-en\/sustainability-communication-overview-from-obligation-to-opportunity\/\" target=\"_blank\" rel=\"noopener\">sustainability communication<\/a> is <strong>greenwashing<\/strong>. Companies use terms like &#8220;environmentally friendly&#8221; or &#8220;sustainable&#8221; without backing these claims with facts. The public is now highly aware of this and quickly reacts critically when promises are not credible. By next year at the latest, when the EU&#8217;s <strong><a href=\"https:\/\/csr-tools.com\/en\/blog-en\/empco-directive-everything-you-need-to-know-now\/\">EmpCo Directive<\/a><\/strong> (<a href=\"https:\/\/commission.europa.eu\/publications\/proposal-directive-empowering-consumers-green-transition-and-annex_de\" target=\"_blank\" rel=\"noopener\">Empowering Consumers for the Green Transition<\/a>) <span style=\"font-style: inherit; font-weight: inherit;\">comes into force, there will also be legal consequences if companies promote their sustainability measures without evidence. <\/span>    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7d6d4 elementor-widget elementor-widget-heading\" data-id=\"2e7d6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why is this problematic?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72fefcc elementor-widget elementor-widget-text-editor\" data-id=\"72fefcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"1696\" data-end=\"1731\">Loss of trust among target groups<\/li><li data-start=\"1734\" data-end=\"1783\">Reputational damage in media and public<\/li><li data-start=\"1786\" data-end=\"1863\">Increasing legal risks due to regulations such as the <a href=\"https:\/\/csr-tools.com\/en\/blog-en\/green-claims-checklist-for-avoiding-greenwashing\/\">Green Claims Directive<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb02f8e elementor-widget elementor-widget-heading\" data-id=\"cb02f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How can you avoid this error?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2150f57 elementor-widget elementor-widget-text-editor\" data-id=\"2150f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focus on <strong data-start=\"1920\" data-end=\"1935\">transparency<\/strong>. Every statement should be supported by figures, evidence, or concrete examples. Instead of &#8220;we are sustainable,&#8221; better: &#8220;We have reduced our energy consumption at our headquarters by 18% since 2022&#8221; and a reference to the corresponding source. This makes communication verifiable and prevents greenwashing.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6d12f e-flex e-con-boxed e-con e-parent\" data-id=\"5a6d12f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb324ee elementor-widget elementor-widget-heading\" data-id=\"fb324ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Error No. 2: Too Complex and Incomprehensible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adcff5b elementor-widget elementor-widget-text-editor\" data-id=\"adcff5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2289\" data-end=\"2496\">Sustainability reports, in particular, are often full of jargon, regulatory notes, and pages of tables. While valuable and important for experts, they are hardly accessible to most stakeholders.  <\/p><p data-start=\"2498\" data-end=\"2610\">The consequence: <b>The most important messages do not reach the target audiences<\/b> and the work on the report goes to waste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3448da4 elementor-widget elementor-widget-heading\" data-id=\"3448da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to do it better:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830cabb elementor-widget elementor-widget-text-editor\" data-id=\"830cabb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t worry, you don&#8217;t have to completely rewrite your sustainability report. Rather, it should serve as a treasure trove of information for your further communication. Extract individual topics and prepare them for specific target groups. What&#8217;s important here:   <\/p><ul><li data-start=\"2644\" data-end=\"2728\">Use <strong data-start=\"2653\" data-end=\"2680\">clear, simple language<\/strong> that is understandable even without ESG expertise.<\/li><li data-start=\"2731\" data-end=\"2846\">Tell stories through <strong data-start=\"2757\" data-end=\"2773\">storytelling<\/strong>: Projects, employees, or concrete successes appear much more tangible.<\/li><li data-start=\"2849\" data-end=\"2948\">Use <strong data-start=\"2855\" data-end=\"2905\">infographics, illustrations, or short videos<\/strong> to bring complex content to life.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a697a8 elementor-widget elementor-widget-text-editor\" data-id=\"2a697a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always keep in mind who you want to reach with the message and ensure it aligns with your <a href=\"https:\/\/csr-tools.com\/en\/blog-en\/developing-a-sustainability-strategy-the-practical-guide\/\">sustainability strategy<\/a>. Applying these principles makes sustainability understandable and increases the reach of your own communication. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdfa3d9 e-flex e-con-boxed e-con e-parent\" data-id=\"cdfa3d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9e710 elementor-widget elementor-widget-heading\" data-id=\"4e9e710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Error No. 3: Inconsistency Between Channels and Departments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7276cff elementor-widget elementor-widget-text-editor\" data-id=\"7276cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another common problem is the lack of coordination between communication channels and various stakeholders. A specific topic is highlighted on the website, while social media focuses on other priorities. The different business units of a company must also be coordinated, especially when they operate under the same company or brand name.   <br><strong data-start=\"3413\" data-end=\"3429\">The Problem:<\/strong> Striking inconsistencies undermine credibility and confuse target groups.<\/p><h3 data-start=\"3518\" data-end=\"3535\"><strong data-start=\"3518\" data-end=\"3533\">How to Do it Better:<\/strong><\/h3><ul><li data-start=\"3538\" data-end=\"3604\">Develop a <strong data-start=\"3552\" data-end=\"3574\">central narrative<\/strong> that connects all channels and business units of the company or brand. When selecting topics, base your choices on the results of the <a href=\"https:\/\/csr-tools.com\/en\/materiality-analysis\/\">double Materiality Assessment<\/a>.<\/li><li data-start=\"3607\" data-end=\"3695\">Adapt <strong>tone and formats<\/strong> to the respective target audience, but ensure that the core messages remain consistent.<\/li><li data-start=\"3698\" data-end=\"3790\">Use the same <strong data-start=\"3722\" data-end=\"3749\">evidence and proof points<\/strong> everywhere to ensure your statements remain coherent.<\/li><li data-start=\"3698\" data-end=\"3790\">Ensure <strong data-start=\"1348\" data-end=\"1370\">internal alignment<\/strong> through guidelines, policies, or regular exchange formats, so that everyone uses the same basis.<\/li><\/ul><p data-start=\"3792\" data-end=\"3908\">This creates a consistent image that builds trust and strengthens your sustainability communication overall.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd1f63b e-flex e-con-boxed e-con e-parent\" data-id=\"cd1f63b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66799e elementor-widget elementor-widget-heading\" data-id=\"b66799e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Error No. 4: Obligation, Not Excellence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34d09a elementor-widget elementor-widget-text-editor\" data-id=\"c34d09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3993\" data-end=\"4193\">Many companies publish sustainability reports solely because they are regulatory obligated to do so. While they fulfill their duty, they leave valuable opportunities unused. <\/p><h3 data-start=\"4195\" data-end=\"4224\"><strong data-start=\"4195\" data-end=\"4222\">Why That&#8217;s not Enough:<\/strong><\/h3><ul><li data-start=\"4227\" data-end=\"4303\">Content remains hidden in PDF documents and hardly reaches a wide audience.<\/li><li data-start=\"4306\" data-end=\"4383\">Employer branding, customer loyalty, or investor relations do not benefit.<\/li><\/ul><h3 data-start=\"4385\" data-end=\"4410\"><strong data-start=\"4385\" data-end=\"4408\">How to Do it Better:<\/strong><\/h3><ul><li data-start=\"4413\" data-end=\"4542\">Actively prepare content from the report for other formats, such as social media, newsletters, or internal communication.<\/li><li data-start=\"4545\" data-end=\"4617\">Tell the <strong data-start=\"4557\" data-end=\"4590\">stories behind the numbers<\/strong> to evoke emotions.<\/li><li data-start=\"4620\" data-end=\"4719\">Use sustainability communication strategically to strengthen the brand and build trust.<\/li><\/ul><p data-start=\"4721\" data-end=\"4817\">This turns a tedious obligation into true excellence, and your communication unfolds its impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93e61f8 e-flex e-con-boxed e-con e-parent\" data-id=\"93e61f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d5595a e-con-full e-flex e-con e-child\" data-id=\"7d5595a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec46f91 elementor-widget elementor-widget-html\" data-id=\"ec46f91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.csrd-widget {\n    display: flex;\n    justify-content: space-between;\n    padding: 10px;\n    background-color: #27963C;\n    color: #fff;\n    border-radius: 10px;\n  }\n\n  .csrd-widget-content {\n    width: 60%;\n    padding: 20px;\n  }\n\n  .csrd-widget-content h2 {\n    color: #fff;\n    font-size: 32px;\n  }\n\n  .csrd-widget-image {\n    width: 40%;\n    padding: 10px;\n    display: flex;\n    align-items: center; \/* Damit das Bild vertikal zentriert wird *\/\n  }\n\n  .csrd-widget-image img {\n      max-height: 100%;\n      width: calc(100%); \/* Ber\u00fccksichtigt den 5px Padding auf jeder Seite *\/\n    border-radius: 10px;\n  }\n\n  .csrd-button {\n    padding: 10px 20px;\n    background-color: #fff;\n    color: #000;\n    border: none;\n    cursor: pointer;\n    border-radius: 5px;\n    margin-top: 15px;\n    text-decoration: none;\n  }\n\n  @media (max-width: 768px) {\n    .csrd-widget {\n      flex-direction: column;\n    }\n\n    .csrd-widget-content, .csrd-widget-image {\n      width: 100%;\n      padding: 10px;\n    }\n    \n    .csrd-widget-image {\n    order: -1; \/* Das Bild wird an den Anfang gesetzt *\/\n    }\n  }\n<\/style><div class=\"csrd-widget\"><div class=\"csrd-widget-content\"><h2>Kommunikations-Check Nachhaltigkeit<\/h2><p>Erhalte eine klare Analyse deiner Nachhaltigkeitskommunikation und konkrete Empfehlungen zur Verbesserung \u2013 kompakt im Workshop.<\/p><a href=\"https:\/\/csr-tools.com\/en\/sustainability-communication-check\/\" class=\"csrd-button\">Mehr erfahren<\/a><\/div><div class=\"csrd-widget-image\"><img decoding=\"async\" src=\"https:\/\/csr-tools.com\/wp-content\/uploads\/Nachhaltigkeitskommunikation-Check.png\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ac1eca e-flex e-con-boxed e-con e-parent\" data-id=\"9ac1eca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca5557 elementor-widget elementor-widget-heading\" data-id=\"7ca5557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Error No. 5: No Broader Perspective<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2379c elementor-widget elementor-widget-text-editor\" data-id=\"ae2379c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"4911\" data-end=\"4952\">Why Benchmarking is Crucial<\/h3><p data-start=\"4953\" data-end=\"5155\">Companies often view their communication in isolation. They don&#8217;t know how they compare to competitors. This leads to missed opportunities for differentiation.  <\/p><h3 data-start=\"5157\" data-end=\"5193\">Consequences of Missing Benchmarking<\/h3><ul><li data-start=\"5196\" data-end=\"5273\">Companies appear <strong data-start=\"5215\" data-end=\"5231\">interchangeable<\/strong> because they don&#8217;t know what others are doing.<\/li><li data-start=\"5276\" data-end=\"5354\">Comparative values are missing to realistically assess one&#8217;s own performance.<\/li><li data-start=\"5357\" data-end=\"5436\">Opportunities to clearly position and differentiate oneself remain unused.<\/li><\/ul><h3 data-start=\"5438\" data-end=\"5474\">How to Avoid this Error<\/h3><ul><li data-start=\"5477\" data-end=\"5577\">Regularly conduct <strong data-start=\"5498\" data-end=\"5514\">benchmarking<\/strong>: What strengths do competitors have, where are you better?<\/li><li data-start=\"5580\" data-end=\"5633\">Learn from <strong data-start=\"5590\" data-end=\"5608\">best practices<\/strong> without copying them.<\/li><li data-start=\"5636\" data-end=\"5702\">Clearly highlight <strong data-start=\"5657\" data-end=\"5699\">what makes your company unique<\/strong>.<\/li><\/ul><p>With benchmarking, you identify trends, find gaps, and can specifically improve your sustainability communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e870c84 e-flex e-con-boxed e-con e-parent\" data-id=\"e870c84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8782d elementor-widget elementor-widget-heading\" data-id=\"0a8782d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: Avoiding Errors in Sustainability Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-761bfe0 elementor-widget elementor-widget-text-editor\" data-id=\"761bfe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"156\" data-end=\"642\">Today, sustainability communication significantly determines a company&#8217;s trust, reputation, and impact. Stakeholders expect not only actions but also transparent and consistent communication. The typical <strong data-start=\"391\" data-end=\"437\">mistakes in sustainability communication<\/strong> are avoidable if companies consciously counteract them.  <\/p>\n<p data-start=\"644\" data-end=\"734\">Therefore, anyone who wants to make their communication <strong data-start=\"668\" data-end=\"700\">credible and effective<\/strong> should:<\/p>\n<ul>\n<li data-start=\"738\" data-end=\"816\"><strong data-start=\"738\" data-end=\"764\">Avoid greenwashing<\/strong> and substantiate every statement with verifiable facts<\/li>\n<li data-start=\"819\" data-end=\"916\">Prepare content in such a way that it is <strong data-start=\"830\" data-end=\"861\">understandable and accessible<\/strong> and resonates with all target groups<\/li>\n<li data-start=\"919\" data-end=\"1036\">Ensure <strong data-start=\"919\" data-end=\"972\">consistency across all channels and business units<\/strong>, especially with a shared brand presence<\/li>\n<li data-start=\"1039\" data-end=\"1157\">Don&#8217;t just view sustainability reports as a regulatory obligation, but <strong data-start=\"1104\" data-end=\"1126\">leverage them strategically<\/strong> to reach target audiences, both with the voluntary <a href=\"https:\/\/csr-tools.com\/en\/blog-en\/the-vsme-standard-why-it-is-gaining-in-importance\/\">VSME report<\/a> and the comprehensive report under the <a href=\"https:\/\/csr-tools.com\/en\/esrs\/\">European Sustainability Reporting Standards (ESRS)<\/a>.<\/li>\n<li data-start=\"1160\" data-end=\"1278\"><strong data-start=\"1160\" data-end=\"1186\">Utilize benchmarking<\/strong> to understand one&#8217;s own market position and consciously differentiate oneself from the competition<\/li>\n<\/ul>\n<p data-start=\"1280\" data-end=\"1785\">This creates communication that not only fulfills regulatory requirements but also positions the company as a credible, responsible, and future-oriented player. Ultimately, it&#8217;s about not just living sustainability, but also communicating it in a way that it is understood, appreciated, and perceived as genuine added value. This is precisely where the opportunity lies to build trust, strengthen long-term relationships, and positively differentiate one&#8217;s own brand.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Despite current headwinds (see the omnibus proposal for streamlining the CSRD), sustainability remains a central topic for companies. Today, customers, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39,42,45,41,40],"tags":[],"class_list":["post-8749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-csrd-en","category-esrs-en","category-software-en","category-sustainability-reporting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Mistakes in Sustainability Communication - CSR Tools<\/title>\n<meta name=\"description\" content=\"We show the most common errors in sustainability communication and explain how to avoid them to communicate more credibly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Mistakes in Sustainability Communication - CSR Tools\" \/>\n<meta property=\"og:description\" content=\"We show the most common errors in sustainability communication and explain how to avoid them to communicate more credibly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"CSR Tools\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-10T12:40:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T09:18:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csr-tools.eu\/wp-content\/uploads\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1365\" \/>\n\t<meta property=\"og:image:height\" content=\"891\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corinna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corinna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/\"},\"author\":{\"name\":\"Corinna\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#\\\/schema\\\/person\\\/22918b4a37ae5470bc8b67ffa7e969d7\"},\"headline\":\"5 Mistakes in Sustainability Communication\",\"datePublished\":\"2025-09-10T12:40:55+00:00\",\"dateModified\":\"2025-09-23T09:18:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/\"},\"wordCount\":1040,\"publisher\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/csr-tools.eu\\\/wp-content\\\/uploads\\\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg\",\"articleSection\":[\"Blog\",\"CSRD\",\"ESRS\",\"Software\",\"Sustainability reporting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/\",\"url\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/\",\"name\":\"5 Mistakes in Sustainability Communication - CSR Tools\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/csr-tools.eu\\\/wp-content\\\/uploads\\\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg\",\"datePublished\":\"2025-09-10T12:40:55+00:00\",\"dateModified\":\"2025-09-23T09:18:09+00:00\",\"description\":\"We show the most common errors in sustainability communication and explain how to avoid them to communicate more credibly.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/#primaryimage\",\"url\":\"https:\\\/\\\/csr-tools.eu\\\/wp-content\\\/uploads\\\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg\",\"contentUrl\":\"https:\\\/\\\/csr-tools.eu\\\/wp-content\\\/uploads\\\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg\",\"width\":1365,\"height\":891,\"caption\":\"Fehler in der Nachhaltigkeitskommunikation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/blog-en\\\/errors-in-sustainability-communication\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Mistakes in Sustainability Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/\",\"name\":\"CSR Tools\",\"description\":\"W\u00e4hlen Sie klug, berichten Sie smart. Corporate Social Responsibility Tools (CSR) im \u00dcberblick.\",\"publisher\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#organization\"},\"alternateName\":\"Corporate Sustainability Reporting Directive (CSRD) Tools\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#organization\",\"name\":\"CSR Tools & CSRD Beratung\",\"alternateName\":\"CSRD Tools\",\"url\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/csr-tools.eu\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/CSR-Tools-1920-\u00d7-1080px-1.svg\",\"contentUrl\":\"https:\\\/\\\/csr-tools.eu\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/CSR-Tools-1920-\u00d7-1080px-1.svg\",\"width\":1759,\"height\":439,\"caption\":\"CSR Tools & CSRD Beratung\"},\"image\":{\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/csr-tools.eu\\\/en\\\/#\\\/schema\\\/person\\\/22918b4a37ae5470bc8b67ffa7e969d7\",\"name\":\"Corinna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e9409d42a7a1071115bb256620831ef5c7e2fa708cc7e1cefe3f5654d0c9af8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e9409d42a7a1071115bb256620831ef5c7e2fa708cc7e1cefe3f5654d0c9af8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e9409d42a7a1071115bb256620831ef5c7e2fa708cc7e1cefe3f5654d0c9af8?s=96&d=mm&r=g\",\"caption\":\"Corinna\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Mistakes in Sustainability Communication - CSR Tools","description":"We show the most common errors in sustainability communication and explain how to avoid them to communicate more credibly.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/","og_locale":"en_US","og_type":"article","og_title":"5 Mistakes in Sustainability Communication - CSR Tools","og_description":"We show the most common errors in sustainability communication and explain how to avoid them to communicate more credibly.","og_url":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/","og_site_name":"CSR Tools","article_published_time":"2025-09-10T12:40:55+00:00","article_modified_time":"2025-09-23T09:18:09+00:00","og_image":[{"width":1365,"height":891,"url":"https:\/\/csr-tools.eu\/wp-content\/uploads\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg","type":"image\/jpeg"}],"author":"Corinna","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Corinna","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/#article","isPartOf":{"@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/"},"author":{"name":"Corinna","@id":"https:\/\/csr-tools.eu\/en\/#\/schema\/person\/22918b4a37ae5470bc8b67ffa7e969d7"},"headline":"5 Mistakes in Sustainability Communication","datePublished":"2025-09-10T12:40:55+00:00","dateModified":"2025-09-23T09:18:09+00:00","mainEntityOfPage":{"@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/"},"wordCount":1040,"publisher":{"@id":"https:\/\/csr-tools.eu\/en\/#organization"},"image":{"@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/csr-tools.eu\/wp-content\/uploads\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg","articleSection":["Blog","CSRD","ESRS","Software","Sustainability reporting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/","url":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/","name":"5 Mistakes in Sustainability Communication - CSR Tools","isPartOf":{"@id":"https:\/\/csr-tools.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/#primaryimage"},"image":{"@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/#primaryimage"},"thumbnailUrl":"https:\/\/csr-tools.eu\/wp-content\/uploads\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg","datePublished":"2025-09-10T12:40:55+00:00","dateModified":"2025-09-23T09:18:09+00:00","description":"We show the most common errors in sustainability communication and explain how to avoid them to communicate more credibly.","breadcrumb":{"@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/#primaryimage","url":"https:\/\/csr-tools.eu\/wp-content\/uploads\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg","contentUrl":"https:\/\/csr-tools.eu\/wp-content\/uploads\/Fehler-in-der-Nachhaltigkeitskommunikation.jpg","width":1365,"height":891,"caption":"Fehler in der Nachhaltigkeitskommunikation"},{"@type":"BreadcrumbList","@id":"https:\/\/csr-tools.eu\/en\/blog-en\/errors-in-sustainability-communication\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/csr-tools.eu\/en\/"},{"@type":"ListItem","position":2,"name":"5 Mistakes in Sustainability Communication"}]},{"@type":"WebSite","@id":"https:\/\/csr-tools.eu\/en\/#website","url":"https:\/\/csr-tools.eu\/en\/","name":"CSR Tools","description":"W\u00e4hlen Sie klug, berichten Sie smart. Corporate Social Responsibility Tools (CSR) im \u00dcberblick.","publisher":{"@id":"https:\/\/csr-tools.eu\/en\/#organization"},"alternateName":"Corporate Sustainability Reporting Directive (CSRD) Tools","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/csr-tools.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/csr-tools.eu\/en\/#organization","name":"CSR Tools & CSRD Beratung","alternateName":"CSRD Tools","url":"https:\/\/csr-tools.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/csr-tools.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/csr-tools.eu\/wp-content\/uploads\/2023\/08\/CSR-Tools-1920-\u00d7-1080px-1.svg","contentUrl":"https:\/\/csr-tools.eu\/wp-content\/uploads\/2023\/08\/CSR-Tools-1920-\u00d7-1080px-1.svg","width":1759,"height":439,"caption":"CSR Tools & CSRD Beratung"},"image":{"@id":"https:\/\/csr-tools.eu\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/csr-tools.eu\/en\/#\/schema\/person\/22918b4a37ae5470bc8b67ffa7e969d7","name":"Corinna","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7e9409d42a7a1071115bb256620831ef5c7e2fa708cc7e1cefe3f5654d0c9af8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7e9409d42a7a1071115bb256620831ef5c7e2fa708cc7e1cefe3f5654d0c9af8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e9409d42a7a1071115bb256620831ef5c7e2fa708cc7e1cefe3f5654d0c9af8?s=96&d=mm&r=g","caption":"Corinna"}}]}},"_links":{"self":[{"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/posts\/8749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/comments?post=8749"}],"version-history":[{"count":5,"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/posts\/8749\/revisions"}],"predecessor-version":[{"id":8901,"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/posts\/8749\/revisions\/8901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/media\/8716"}],"wp:attachment":[{"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/media?parent=8749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/categories?post=8749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csr-tools.eu\/en\/wp-json\/wp\/v2\/tags?post=8749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}